We are the Canadian team of The World Hobbit Project, an international research initiative to study audiences in the digital age. All together, more than 145 researches from 46 countries are taking part in this unique audience study of the Hobbit trilogy.

The survey (NOW CLOSED!) takes only a few minutes to complete, but will provide us with a wealth of insight into who, why, where, when and how The Hobbit is viewed by so many around the world.


World Hobbit Project QUESTIONNAIRE (currently undergoing data analysis!)

We will share our insights with you on Twitter, Pinterest, Tumblr, PaperLI, Flipboard and our content curation sites Facebook, GooglePlus and ScoopIt! We also have a Youtube channel where you can learn more about the progress of our study.

In the near future, we will also have interactive maps available on this site. So stay tuned…!

If you want to learn more about our work and audience studies in general, check out this article: ‘Researching world audiences: The experience of a complex methodology’. by Martin Barker and Ernest Mathijs.


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